【Everybody's Friend-Ta Yu Foods】

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Mei Fang Tang x Ta Yu Foods ---- A Pastry Dream Spanning Over Six Decades

In 1954, on an old street in Taiping, Taichung, 29-year-old Lai Hai-tong and his wife Lai Ho-yen founded Mei Fang Tang Bakery with a simple vision and a passion for pastries. Starting with a humble stall selling handmade pineapple cakes, this small venture became the foundation for what would later grow into Ta Yu Foods.

According to the Lai family, pastries were never just a products—they were vessels of emotion, each one carrying the warmth of home and cherished memories.
When the second generation—brothers Lai Yong-an and Lai Yong-yuan—took over, they spearheaded the expansion and innovation:

▶1982: Driven by uncompromising quality, their products entered military and civil servant welfare centers, marking the start of steady growth.

▶1985: A new factory opened, transitioning to industrialized production.

▶1996: Ta Yu Foods Co., Ltd. was established, refining brand and distribution strategies. The "Ta Yu" brand developed affordable yet delicious products with extended shelf life, catering to global demand for Taiwanese treats—from pineapple cakes and butter crisps to lemon cakes, taro lava pastries, and innovative creations like bubble milk tea sun cakes and red bean mochi.

▶ 2001: They pioneered frozen dough exports to North America, letting the overseas communities savor the taste of home.

The crown jewel of their journey? The Sun Cake—a signature creation perfected by the second generation.
This isn’t just any sun cake. It’s a legacy of three generations: paper-thin, flaky layers enveloping a sweet-but-not-cloying malt filling, each bite glowing with the warmth of a simpler time.

But the soul of this enterprise isn’t just the products—it’s the people.

Lai Yong-an, who left his electronics career to care for his ailing father, navigated factory inspections on crutches (with one leg affected by polio and the other by bone tumors), smiling through every fall.

His brother Lai Yong-yuan, the steadfast backbone, stood by him through every challenge.

Third-generation Lai Guan-quan, raised amid the scent of flour and butter, felt not obligation but a calling to continue the family dream. His moving words:
"This isn’t just my duty—it’s a dream our whole family guards together."

Today, Mei Fang Tang and Ta Yu Foods may not be industry giants, but over 60 years, they’ve proven what it means to stay true: using honest ingredients and craftsmanship to create pastries that taste like safety and home.
This is Taiwan’s sweet heritage—a three-generation family dream, baked into every bite

COPY-Ta Yu Foods Brand's Story