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Yi Fu Tang Brand's Story
——ORIGIN——
The history of Yi Fu Tang dates back to the third year of the Showa era during the Japanese colonial period. The founder, Master Chen Zhoucai, chose to establish "Yi Fu Tang Confectionery Shop" in a bustling area near Da Dun Meizhi-cho (now Zhongzheng Road in Zhuguang Market), specializing in traditional pastries. The small shop was often filled with the enticing aroma of freshly baked goods, especially when the "Handmade Pineapple Cake" came out of the oven, attracting countless passing merchants and Japanese gentry to become loyal customers.
Yi Fu Tang's "Handmade Pineapple Cake" was the most famous central Taiwanese pastry during the Japanese occupation. Master Chen used Taiwan’s locally abundant "Wang Lai" (pineapple) from Wufeng as the main ingredient. Through repeated experimentation and refinement, he skillfully infused the pastry with the fruit’s natural sweetness. Its golden hue and simple, authentic flavor deeply captivated people, quickly becoming Yi Fu Tang’s signature product during that era.
——JOURNEY——
With time-honored craftsmanship and a commitment to traditional, uncompromising methods, Yi Fu Tang has upheld its dedication to producing authentic "old Taichung-style delicacies" across generations. For instance, during the 1950s and 1960s, the renowned "Sun Cake" gained popularity through train vendors. Yi Fu Tang's version, with its delicate texture, left a lasting impression on food lovers and became a major supplier for platform vendors and train attendants. In 1964, combining newly introduced Japanese techniques, Yi Fu Tang pioneered the "Lemon Cake",sparking a sales boom for exotic flavors and setting a trend in the central Taiwanese pastry market. These achievements highlight the old shop’s passion for blending tradition with innovation.
——VISION——
"Yi Fu Tang" has accompanied Taichung, this cultural city, for many long years. Despite the rise of competing pastry shops along the main streets, this century-old establishment remains unique, steadfast in using only the finest ingredients and rejecting unhealthy additives. Every day, we personally oversee the baking process to provide you with the freshest, most natural, and delicious authentic pastries. With heart and dedication, we will continue to accompany everyone for the next hundred years, adding a touch of sweetness to every traveler’s visit to Taichung.
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Lemon Cake (4pcs)
Yi Fu Tang's Signature Lemon Cake
Ovo-lacto vegetarian -
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Lemon Cake (8pcs)
Yi Fu Tang's Signature Lemon Cake
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Lemon Cake (12pcs)
Yi Fu Tang's Signature Lemon Cake
Ovo-lacto vegetarian -
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Top-grade Pineapple Cake
Top-grade Pineapple Cake
Experience the harmonious dance of Formosa No. 3's tanginess and Formosa No. 17's sweetness, culminating in the perfect balance of pineapple flavor.
PRODUCTS
Name of Product:Top-grade Pineapple Cake
Specifications:500g/ box
Pc/Carton:12 boxes/ctn
Shelf life:12 months
Size:48.4*32.4*14(cm)
Gross weight:9 kg
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Guanmiao Pineapple Cake (Taiwan Shape)
Guanmiao Pineapple Cake (Taiwan Shape)
Celebrate the essence of Guanmiao with our uniquely shaped pastry, where the specialty pineapples are boiled to extract their honeyed sweetness.
PRODUCTS
Name of Product:Guanmiao Pineapple Cake (Taiwan Shape)
Specifications:800g/ box
Pc/Carton:6 boxes/ctn
Shelf life:12 months
Size:48.3*21*25.3(cm)
Gross weight:6.3 kg
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Guanmiao Pineapple Cake
Guanmiao Pineapple Cake
Discover the sweetness of Guanmiao's signature pineapples, simmered patiently to infuse their distinctive sweetness into our pastry filling.
PRODUCTS
Name of Product:Guanmiao Pineapple Cake
Specifications:250g/ box
Pc/Carton:12 boxes/ctn
Shelf life:12 months
Size:40.2*28.4*30(cm)
Gross weight:4.8 kg
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Mango Pastry
Mango Pastry
Indulge in the lush allure of Irwin mangoes, their vivid red skin concealing a golden interior bursting with a perfectly balanced sweet and tangy aroma.
PRODUCTS
Name of Product:Mango Pastry
Specifications:250g/ box
Pc/Carton:12 boxes/ctn
Shelf life:12 months
Size:40.2*28.4*30(cm)
Gross weight:4.8 kg
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Cranberry Puff Pastry
Cranberry Puff Pastry
Relish the vibrancy of cranberries, known for their rich hydration and fiber, as their tart essence enriches the pastry filling.
PRODUCTS
Name of Product:Cranberry Puff Pastry
Specifications:250g/ box
Pc/Carton:12 boxes/ctn
Shelf life:12 months
Size:40.2*28.4*30(cm)
Gross weight:4.8 kg
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Salted Egg Yolk Puff Pastry
Salted Egg Yolk Puff Pastry
Savor the distinctive salty notes of Tainan salted duck eggs, masterfully infused into our crispy biscuits.
PRODUCTS
Name of Product:Salted Egg Yolk Puff Pastry
Specifications:250g/ pack
Pc/Carton:8 pack/ctn
Shelf life:12 months
Size:42.6*31*18(cm)
Gross weight:3 kg
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Cheese Puff Pastry
Cheese Puff Pastry
Delight in layer upon layer of cheesecake, revealing a lusciously creamy texture that feels like a whisper of indulgence.
PRODUCTS
Name of Product:Cheese Puff Pastry
Specifications:250g/ pack
Pc/Carton:8 pack/ctn
Shelf life:12 months
Size:42.6*31*18(cm)
Gross weight:3 kg
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Black Sesame Puff Pastry
Black Sesame Puff Pastry
Celebrate the goodness of Black Sesame, a symbol of health and natural purity. Each bite offers a reassuring taste of wellness.
PRODUCTS
Name of Product:Black Sesame Puff Pastry
Specifications:250g/ pack
Pc/Carton:8 pack/ctn
Shelf life:12 months
Size:42.6*31*18(cm)
Gross weight:3 kg
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